Case Study

Hasbro Toy Fair

Want to join 'em? It's easy, get in touch.

Hasbro Toy Fair

For the 3rd consecutive year, Hasbro enlisted the support of Everwall to boost engagement during their brand activation at the Toy Fair.

Ambassadors for the iconic toy company, one of the largest in the $25 billion American toy industry with labels such as Star Wars, Marvel, Tonka and Milton Bradley, leveraged Everwall’s many features—like full moderation, and announcements—to maximize their social media impact and drive traffic to their exhibit.

Hasbro displayed their social wall prominently, and because of that, #HasbroToyFair quickly became the trending term related to the New York Toy Fair, driving more than 38 million impressions.

Want to join 'em? Get in touch.

Hasbro Toy Fair 2016 Screenshot
We realized over 38 million impressions over the course of just three days at the New York Toy Fair in 2016 because of this fun platform. Fans and attendees kept returning each day to our booth to interact and see their photos and posts on the social wall. We can’t wait to work with you again!

Lauren B.
Litzky PR, agency representing Hasbro

Ready for more happy stories?

Tech Cocktail Celebrate Case Study
Tech Cocktail Celebrate was a two-day conference to celebrate the companies that Tech Cocktail has featured at their other events throughout the United States.
CNN Heroes: An All-Star Tribute Case Study
CNN Heroes: An All-Star Tribute is an award-winning annual television special created by CNN to honor individuals who make extraordinary contributions to humanitarian aid and make a real difference in their communities.
FISE World Montpellier Case Study
In coordination with RedTorch UK, Everwall was contracted to provide a social media wall for SFR Sport at FISE World in Montpellier, France, with over 600,000 attendees.
Citrix Synergy Case Study
Citrix Synergy is the premier enterprise mobility conference, showcasing mobile workspace solutions that empower people with new ways to work better.
Docusign Momentum Case Study
DocuSign MOMENTUM gathered industry luminaries and forward thinkers from around the globe for a fast-paced and entertaining exchange of ideas about how to expand and integrate digital processes.
Pepperdine University Case Study
In 2019, Andrew K. Benton—the long-time President at Pepperdine University—announced his planned retirement, and the team at Pepperdine wanted to put together a celebration event for his 19 years of service.
There's more where these came from, view all case studies.