Case Study

Microsoft Lync Conference

Want to join 'em? It's easy, get in touch.

Microsoft Lync Conference

The Microsoft Lync Conference is the premier worldwide gathering of the entire Lync community, coming together to learn, share and connect.

In 2014 Microsoft approached us with the details of this event, the learnings of doing three prior events with us, and with the hope to go even larger than before.

After looking at key areas of the venue, they opted to show the social wall near the registration desk, above the main entrance into the show floor, on a huge screen screen on the opposite side of the room, and on several 42″ to 55″ screens throughout the venue.

During the 3-day conference, they displayed 4,821 Tweets, had a unique reach of over 2 million, and a total reach of over 11 million. Meaning the average Twitter user that saw a Tweet about this conference, saw 5 other tweets, too. That reinforced the Microsoft Lync brand, and it’s why Microsoft said using Everwall (Tweetwall at the time) was a success.

Want to join 'em? Get in touch.

  • Microsoft Lync Social Wall
  • Microsoft Lync Conference Main Entrance
  • Microsoft Lync Conference Screens
  • Microsoft Lync Conference Check-In
  • Microsoft lync Conference Back Wall
  • Microsoft Lync Conference Dinner
After researching every major Twitter wall option (both domestic and international), I found Everwall to be the least expensive along with having the best customer service from start to finish.

Joshua Ness
Marketing Director, Dynamic Events

Ready for more happy stories?

Tech Cocktail Celebrate Case Study
Tech Cocktail Celebrate was a two-day conference to celebrate the companies that Tech Cocktail has featured at their other events throughout the United States.
Life is Beautiful Festival Case Study
Founded in 2013, the Life is Beautiful festival is an annual music, arts, and culture festival. It was born as part of a major transformation of Downtown Las Vegas—a historically underserved neighborhood—and attracts tens of thousands of people each year, and has had over $350M in economic impact to the Downtown Las Vegas area.
Pepperdine University Case Study
In 2019, Andrew K. Benton—the long-time President at Pepperdine University—announced his planned retirement, and the team at Pepperdine wanted to put together a celebration event for his 19 years of service.
Hasbro Toy Fair Case Study
For the 3rd consecutive year, Hasbro enlisted the support of Everwall to boost engagement during their brand activation at the Toy Fair.
Citrix Synergy Case Study
Citrix Synergy is the premier enterprise mobility conference, showcasing mobile workspace solutions that empower people with new ways to work better.
CNN Heroes: An All-Star Tribute Case Study
CNN Heroes: An All-Star Tribute is an award-winning annual television special created by CNN to honor individuals who make extraordinary contributions to humanitarian aid and make a real difference in their communities.
There's more where these came from, view all case studies.